Common Ad Word mistakes - Quality Score

So, you've set up your Adword account and you've created a wonderful ad that really describes your business, you've set up a long list of keywords that you think relate to your business and you've chosen how much you want to pay for each click.

The first day of your Ad Word campaign goes great - loads of impressions and as many clicks as your budget can afford - but, by the second day, the number of clicks is down and, what's more, you find that many of your keywords are inactive and asking you to increase your minimum bid to reactivate them...

So, you up the bid and the next day you need to up the bid again - within a couple of days, your CPC (cost per click) has risen to $5 and all your keywords are inactive. Where did you go wrong? The answer is in the Quality Score...

To achieve the best quality score, make sure you have the keywords in the title of your ad and that the ad is linked to a page that is relevant to the keyword. It is best to have a different ad group for each keyword - this will keep your AdWord costs down.

This is one of the most common Ad Word mistakes but it's an easy one to fix and it can make a huge difference to the success of your Ad Word campaign.

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